Mabel & Jacks Wins Prestigious 'best personal touch' award at the stars underlines best shop awards 2025

On Thursday, 6th November 2025, Mabel & Jacks proudly attended the Stars Underlines Best Shop Awards, where we were honoured to be named the winner of the Best Personal Touch category.

Often described as “the Oscars of the lingerie industry,” the Stars Underlines Best Shop Awards are an annual celebration organised by Underlines Magazine, recognising excellence across the UK and Ireland’s intimate apparel, swimwear, and legwear retail sectors.

These prestigious, independently judged awards highlight retailers who demonstrate exceptional performance, innovation, and dedication to their customers. Each category is rigorously assessed by a panel of industry experts and supported by leading brands within the sector.

This year’s glittering ceremony took place at the stunning Underglobe, nestled beneath Shakespeare’s Globe Theatre in London — the perfect backdrop for an evening honouring the very best in retail.

Mabel & Jacks were shortlisted in the fiercely competitive Best Personal Touch category, which attracted more than 20 outstanding nominees. The award celebrates those who go above and beyond to provide a passionate, personalised fitting experience and first-class customer service — the hallmarks of true retail excellence.

And we are absolutely delighted to share that we won!

Winning the Best Personal Touch Award is such a proud moment for our entire team. It recognises not only our commitment to perfect fit and exceptional service but also the care and connection we strive to create with every single customer who walks through our doors.

This achievement is a testament to our wonderful team — whose positivity, expertise, and dedication make every visit special — and to our loyal customers, whose trust and support inspire us every day.